privacy policy.
last updated: March 12, 2026
This Privacy Policy explains how Rate Me collects, uses, stores, shares, and protects information when you use the Rate Me app, related public rating links, or connected services. The app is operated by Lucyd Labs LLP and is available worldwide.
We process information as a controller for the limited purposes described here, including operating anonymous rating links, displaying scores and comments, moderating content, preventing abuse, enabling paid features, and complying with law. Depending on your location, this policy is intended to align with privacy laws including the UAE Personal Data Protection Law, the GDPR, India's Digital Personal Data Protection Act, and the California Consumer Privacy Act and California Privacy Rights Act where applicable.
If you do not agree with this policy, please do not access the application or use its services. This policy does not govern the privacy practices of third-party app stores, marketplaces, payment processors, or other external services; those parties apply their own terms and privacy notices.
Summary of Key Points
What we process
We collect only the limited information needed to run Rate Me, create anonymous links, receive ratings, protect the service, and support paid features.
Sensitive information
We do not intentionally collect sensitive personal information. If sensitive data is voluntarily provided or processing is legally required, we apply additional safeguards and legal bases.
Third-party sources
We may receive limited information from trusted providers that help us operate hosting, analytics, moderation, and payments.
Why we use data
We operate the service, compute and display ratings, moderate content, prevent fraud and duplicate submissions, enable purchases, improve performance, and comply with law.
Who we share with
We share information with contracted service providers, in legal or safety situations, and in connection with business transfers. We do not sell personal data.
Your rights
Depending on where you live, you may have rights to access, correct, delete, restrict, object, port, or withdraw consent for certain processing.
Information We Collect
We follow data minimization and purpose limitation principles. We collect only the information reasonably needed to operate the service and protect users.
1. Information you provide directly
- Username you choose, including a system-adjusted variation if the handle is already taken.
- Age confirmation used only to verify that you are 18 or older.
- Selected rating category, including custom categories created by paid users and filtered for safety.
- Optional support requests, feedback, or other communications you send to us.
2. Information processed when ratings are submitted
- Rating value and optional short comment.
- A technical device identifier used only to help prevent duplicate submissions to the same link.
- Public comments and ratings submitted through your shareable link are user-generated content from third parties.
3. Automatically generated and technical data
- Anonymous UUIDs for authentication, link IDs for rating sessions, and limited metadata needed for service stability, security, and abuse prevention.
- Usage data such as IP address, browser type, browser version, app version, timestamps, page visits, time spent, and diagnostic logs.
- Derivative event data such as generating or revoking a public link, visiting a rating page, submitting or viewing ratings, toggling settings such as Bayesian smoothing, generating a final card, and other navigation actions.
- Device information such as device ID, model, manufacturer, operating system version, country, approximate location derived from technical signals, and similar diagnostics where available.
Why We Need Specific Data
User action
Confirming eligibility
Information used
18+ confirmation only
Purpose
To ensure the app is used only by people aged 18 or older.
User action
Choosing a username
Information used
Username, with uniqueness adjustment if needed
Purpose
To create an identifiable in-app profile without requiring real-name data.
User action
Selecting a rating category
Information used
Selected category
Purpose
To determine the context in which ratings will be collected and shown.
User action
Creating a paid custom category
Information used
Single-word custom category name
Purpose
To enable personalized categories while applying safety filtering.
How We Use Information
We process information only when we have a valid legal basis, such as consent, contractual necessity, legitimate interests in keeping the platform functional and safe, or compliance with legal obligations.
- Create and manage anonymous accounts, usernames, links, and app functionality.
- Collect, compute, and display ratings and comments, including optional Bayesian smoothing for score presentation.
- Moderate comments, detect harmful or abusive content, and keep the service safe.
- Prevent fraud, spam, duplicate submissions, and other misuse of the platform.
- Process purchases for paid features such as custom categories, subscriptions, ads, or access to raw ratings.
- Diagnose bugs, maintain app stability, improve the product, analyze trends, and evaluate campaigns.
- Communicate with you about updates, support, offers, surveys, and service-related notices where permitted by law.
- Comply with legal obligations, enforce our terms, respond to lawful requests, and support corporate transactions.
Sharing Your Information
We do not sell personal data. We share information only where needed to operate the app, fulfill legal obligations, protect safety, or support a legitimate business transfer.
- Service providers that help us operate the app, including hosting, analytics, moderation, infrastructure, support, and payment processing.
- Affiliates, contractors, or business partners that support the service under confidentiality and data protection obligations.
- Law enforcement, regulators, courts, or other third parties when required by law or when necessary for safety, fraud prevention, or legal claims.
- A buyer, investor, or successor entity if we evaluate or complete a merger, acquisition, financing, reorganization, or asset transfer.
- Anyone who has your public rating link may see the ratings, scores, and comments displayed through that link.
Ratings and Bayesian Smoothing
- Rate Me may apply optional Bayesian smoothing when calculating final scores.
- If smoothing is disabled, the final score is a simple arithmetic average.
- As the number of ratings increases, the smoothing effect decreases.
- A minimum final rating threshold may be used to reduce abusive outcomes.
- This affects score presentation only and does not require extra personal data.
Comment Moderation and Automation
- Comments may be screened using AI or machine-learning moderation tools before publication or display.
- Comments identified as harmful, abusive, or policy-violating may be flagged or hidden.
- Automated screening is used only for moderation and user-safety purposes.
- This screening does not create legal or similarly significant effects, and human review may be requested through support.
Billing and Payments
Payments made within the application are processed through Apple's in-app purchase mechanisms. We do not directly collect, process, or store debit card, credit card, or other payment credentials used for those purchases.
If other payment methods are introduced later, they will be disclosed in the app and governed by the applicable payment provider's own terms and privacy policy.
Security Measures
We use organizational and technical safeguards, including secure hosting, access controls, least-privilege practices, staff training, encryption in transit, and regular security review processes.
No transmission or storage method is completely secure. If a security incident occurs, we will follow applicable notification requirements.
Data Storage and Transfers
- Your information may be stored on our servers and on systems operated by vendors we engage.
- Because the app is global, data may be processed or stored outside your country of residence.
- Where required, we use contractual, technical, and organizational safeguards for cross-border transfers.
Retention and Deletion
- We retain information only for as long as needed for service delivery, safety, dispute resolution, fraud prevention, and legal compliance.
- User data may be retained for up to seven years after the last activity or account deactivation, unless a shorter or longer period is legally required.
- When retention is no longer required, data is deleted or irreversibly anonymized.
- You may request deletion through the app or by emailing support@rateme.life. Some information may still be retained where needed for legal, security, fraud, or transaction-related reasons.
Cookies, Notifications, and Preferences
We may use cookies and similar technologies on web surfaces, and we may send push or in-app notifications about your account or the service. You can manage notification and cookie preferences through your device or browser settings.
- Authenticate users and remember preferences or settings.
- Measure performance, traffic, popularity of content, and app usage trends.
- Support notifications, marketing communications, and campaign effectiveness where permitted by law.
- Help prevent abuse and maintain secure sessions.
Your Privacy Rights
UAE PDPL / DLDP
- Request access to personal data we process about you.
- Request correction of inaccurate or incomplete data.
- Request erasure where processing is no longer necessary or lawful.
- Request restriction or object to certain processing where legally applicable.
- Receive cross-border transfer protections where required by UAE law.
GDPR (EU and UK)
- Access, rectify, erase, restrict, object, and request portability of eligible data.
- Withdraw consent at any time where processing relies on consent.
- Lodge a complaint with your local supervisory authority.
CCPA / CPRA (California)
- Know the categories and specific pieces of personal information collected.
- Request deletion subject to lawful exceptions such as fraud prevention and legal retention duties.
- Receive non-discriminatory treatment for exercising privacy rights.
- Rate Me does not sell personal information or share it for cross-context behavioral advertising.
India DPDP Act
- Request access, correction, erasure, and withdrawal of consent where applicable.
- Object to certain processing and ask us to explain the legal basis we rely on.
- We may process data on the basis of consent, contract, legal obligation, protection of vital interests, and legitimate or public interests where applicable.
To exercise your rights, contact us at support@rateme.life. We may ask you to verify your identity before we act on a request.
Children's Privacy
Rate Me is intended only for individuals who are 18 years of age or older. During onboarding, users must confirm they meet that requirement.
If we learn that data belonging to a minor has been processed through the app, we will take steps to delete it as soon as reasonably possible.
Account Controls and Contact
You may review settings, request account deletion, manage preferences, or contact us for support using the app or by emailing support@rateme.life.
We may keep limited records after deletion requests when required to prevent fraud, investigate issues, enforce our terms, or comply with law.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the last updated date on this page. Continued use of the app after an update means the revised policy applies to the extent permitted by law.
Questions or Complaints
If you have questions, complaints, or privacy requests, contact us at support@rateme.life.
We review privacy requests and complaints in accordance with applicable law.